When there’s an awesome brand trying to get some attention in the competitive mobile phone world, non-traditional marketing is in order! Through the creation of ZTEU, Tic Toc armed the smartest, spunkiest, most involved college students on 52 high profile college campuses with ZTE products. Through on-campus events, sponsorships and social media, these ambassadors schooled their peers, friends and teachers on ZTE!
LG & Sprint Black Friday TV Offer
Black Friday. We’re pretty sure you’ve heard of it. It’s serious business and LG Mobile does not mess around. Now in its 3rd year, LG and Sprint offer consumers the chance to get a large screen LG TV with the purchase of a qualifying LG mobile phone in Sprint Wireless stores on Black Friday. Tic Toc administers this gift-with-purchase promotion including the online redemption form, receipt validation processes, terms and conditions, TV fulfillment and customer care.
ZTE Summer Nights
Generating local preference for an established global brand can be a challenge. For this one, Tic Toc created a summer promotion that was to die for. Partnering with Cinespia’s Hollywood Forever Cemetery outdoor movies, ZTE was able to tap into the passionate, affluent and quirky movie fans in the greater Los Angeles. ZTE’s sponsorship of the sold-out 25th Anniversary celebration and screening of Back to the Future delivered high-profile branding on the exclusive VIP picnic area, cocktail creations, photo booth, activation areas and movie fan giveaways. Event and social media impressions were phenomenal…you might even say we killed it.
TVLine Studio at Comic-Con Sponsorship
Fighting to grab social media impressions and boost awareness for the emerging ZTE brand, Tic Toc created a one-of-a-kind event by securing the title partnership of the TVLine interview studio at Comic-Con San Diego. With fun ZTE branding at every turn, the TVLine Studio at the Hard Rock Hotel filmed the casts of 50 TV shows over the course of 4 days. The event delivered millions of impressions through YouTube, social media and shared celeb posts. We call that a BAM! POW! WHAM! success.